Friday, December 21, 2012

Winter Solstice 2012: Of Beer and Bollocks

Well, time has run out for time to run out. The pseudo-Mayan apocalypse has not transpired, although that did not stop Stevens Point Brewery from manufacturing a novelty beer called 2012 Black Ale:
Thousands of years ago the ancient Mayans of Central America developed a "Long-Count" round calendar that ends ominously on December 21, 2012. Some predict this symbolizes the end of time as we know it. Inspired by this mystery, we offer Point 2012 Black Ale to help contemplate this 'end of time' or perhaps a 'new beginning.' Dark rich roasty and complex, Point 2012 Black Ale is hand-crafted with Pale, Munich, and Roasted Malts with Cluster, Saaz, and Cascade hops for the robust flavor and finish. Enjoy--while there's still time.
The brewery even recommended food pairings for its Long-Neck-cum-Long-Count libation:
Point 2012 Black Ale pairs well with steak tips, grilled salmon or pork chops. The mild burnt/roasty flavors and malty sweetness tends to complement grilled meats very well and are perfect for pairing up with dark chocolates.
While referencing the Mayan calendar was merely a clever marketing ploy for this particular company, the widespread gullibility of a scientifically illiterate public compelled NASA to publicly counter such misinformation. For reassurance, one can check out their end-time FAQ entitled, "Beyond 2012: Why the World Won't End." Cheers!

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